by lukasz | Jul 9, 2026 | Essays
Search rankings let you lose gradually. AI answers don’t. For twenty-five years, the web economy ran on a merciful assumption: visibility is a spectrum. Position one in Google was great. Position three was still good. Position seven paid the bills. Position...
by lukasz | Jul 9, 2026 | Essays
Or: why the most important AI product of 2026 is an HR system. Every conversation about enterprise AI starts in the wrong place. Someone asks which model is smartest. Someone benchmarks reasoning. Someone waits for the next release, convinced that this will...
by lukasz | Jul 7, 2026 | Essays
This is a write-up of something that happened to us, on our own site. We’re publishing the full trail — including the part where we admit we’d never checked — because the blind spot we found is almost certainly not unique to us. The setup We were testing...
by lukasz | Jul 6, 2026 | Essays
A field note in three failures: a page component that tells AI readers a falsehood, a review that graded the wrong document, and a fix that committed the mirror image of the bug it was fixing. All three happened on this site, to me, within six weeks. The principle...
by lukasz | Jul 5, 2026 | Essays
I sat down to write that Google is gambling its advertising revenue on the agentic web and that nobody has noticed. Halfway through checking my own premise, I found out everybody has noticed. This is the essay I wrote after that — about what the crowd noticed, where...
by lukasz | Jul 5, 2026 | Essays
Editorial note: this is a side finding from a broader test of AI image-reading limits, published in full on webflux.pl — six hypotheses, six test images, one model reading blind. That piece was about what the model sees. This one is about what it does when it sees two...
