by lukasz | Jun 8, 2026 | Essays
For the first time there’s crawl-scale data on what structured markup the web actually carries — and it says the machine-readable web is narrower, more automated, and more out-of-date than anyone admits. We have spent two years arguing about how to make websites...
by lukasz | Jun 7, 2026 | Essays
Field report from the Governance layer of agent-readiness — the business decisions sitting on top of all the technical work, now that most of your traffic isn’t human. Here is the number that ends the argument about whether this matters yet. As of June 2026,...
by lukasz | Jun 7, 2026 | Essays
Field report from the Data layer of agent-readiness — and why “add FAQ schema” stopped being the answer in May 2026. Here is a small experiment you can run in your head. Take a product page where the visible text says the item is in stock at £49, but the...
by lukasz | Jun 7, 2026 | Essays
by lukasz | Jun 6, 2026 | Essays
Every few years a technology gets called “the standard that changes everything,” and almost every time it’s marketing. So when Anthropic quietly dropped the Model Context Protocol on GitHub in November 2024 — no fanfare, a modest press note, two SDKs...
