by lukasz | Jun 11, 2026 | Essays
An essay on the pre-consolidation phase of the agentic web — why the standards keep multiplying, why most of them will die, and the one criterion that already tells you which. Here is what the last three years have felt like from the publisher’s side of the...
by lukasz | Jun 8, 2026 | Essays
For the first time there’s crawl-scale data on what structured markup the web actually carries — and it says the machine-readable web is narrower, more automated, and more out-of-date than anyone admits. We have spent two years arguing about how to make websites...
by lukasz | Jun 7, 2026 | Essays
Field report from the Governance layer of agent-readiness — the business decisions sitting on top of all the technical work, now that most of your traffic isn’t human. Here is the number that ends the argument about whether this matters yet. As of June 2026,...
by lukasz | Jun 7, 2026 | Essays
Field report from the Data layer of agent-readiness — and why “add FAQ schema” stopped being the answer in May 2026. Here is a small experiment you can run in your head. Take a product page where the visible text says the item is in stock at £49, but the...
